BIRMINGHAM, Alabama (August 20, 2026) – Herb Vincent, Associate Commissioner for Communications for the Southeastern Conference, announced today that he will retire from the SEC following the 2026 football season at the conclusion of 43 years in college and professional sports.
Vincent has been in his current position for 13 years, coming to the SEC office from LSU where he served as Associate Vice Chancellor for University Relations and Senior Associate Athletics Director. He began his tenure with the SEC in September 2013.
As the SEC’s Associate Commissioner for Communications, Vincent is responsible for developing, implementing, and managing the overall communications strategies and efforts for the Conference and acts as the primary liaison between the SEC office and campus communicators. He also served as primary Conference administrator for the sport of Baseball from 2014-2022 and has served as director of the SEC Baseball Tournament since 2015.
Vincent previously worked on the SEC staff from 1986 to 1987 as Assistant Director of Public Relations and served in increasing communications roles at LSU from 1998 until 2000 and again from 2002 until 2013 when he oversaw communications and served as the primary public relations officer for LSU. He supervised the sports information office and marketing and promotions office at LSU and was the department administrator for Baseball.
He served as Vice President for Communications for the College Sports Southeast regional cable network in Birmingham beginning in 2000 before returning to LSU in 2002. He also spent two seasons working in the public relations offices for the USFL’s New Orleans Breakers and the Los Angeles Express, and one year as Assistant Sports Information Director and Director of Publications at Southwestern Louisiana.
Vincent is a member of the LSU Alumni Hall of Distinction, LSU’s Manship School of Mass Communications Hall of Fame, the College Sports Communicators (formerly CoSIDA) Hall of Fame and the Louisiana Sports Hall of Fame. He is a past president of the College Sports Communicators and recipient of its Arch Ward Award. Vincent authored, “The LSU Football Vault,” on the history of LSU football in 2008.
Vincent earned a bachelor’s degree in journalism from LSU in 1983 and is originally from North Little Rock, Ark. His wife Jamey is a native of Versailles, Ky., and they have a daughter, Kennedy, who is a junior at Auburn.
