Texas A&M signs record $515M deal with Playfly Sports

By Chris Marler

Texas A&M has made history with a record-breaking 15-year, $515 million multimedia rights deal with Playfly Sports—the largest in college sports history, first reported by Billy Liucci of TexAgs.

BREAKING: Per sources, Texas A&M set to announce a game-changing agreement in the multi-media rights space, inking a 15-year, $515-million, fully-guaranteed deal with Playfly Sports.

A&M jumps from $18mm to $34mm annually, thanks to the largest such deal in college athletics.

— Billy Liucci (@billyliucci) February 28, 2025

The Aggies join LSU and Auburn as the newest SEC teams to sign with the digital media company. They join other Power Four programs, including Nebraska, where current Texas A&M athletic director Trev Alberts previously served before arriving in College Station.

“We are entering a new era of collegiate athletics and Texas A&M is positioned to be a strong leader,” Texas A&M athletic director Trev Alberts said. “This partnership with Playfly reflects our commitment to innovation, maximizing our revenue potential, and providing new opportunities for our student-athletes, fans, and corporate partners.” 

The Aggies were nearing the end of their current deal with Learfield Sports which paid them $18 million a year. Their new deal with Playfly will increase that annual total by $16 million to over $34 million per year.