West and Whit Weeks
ST. LOUIS, MO – Phorm Energy – the game-changing energy drink line produced by Anheuser-Busch with the backing of 1st Phorm and Dana White that celebrates those who embrace grit, discipline and resilience in their everyday lives – is proud to announce its first-ever national Name, Image, and Likeness (NIL) partnership with Tiger football standouts Whit and West Weeks. As the inaugural national NIL deal for Phorm Energy, this long-term collaboration will spotlight the Weeks brothers as the faces of the brand’s activation in collegiate football across digital, retail, and game day platforms.
Phorm Energy, the new energy drink line designed to help provide energy, and support hydration and focus, is rapidly gaining traction in the performance beverage space. Known for its zero-sugar formula, natural caffeine from green tea, and bold flavors like Grape Smash, Screamin’ Freedom, Orange Fury, and Blue Blitz, Phorm Energy is built for those who “do the work”—a mantra that aligns perfectly with the Weeks brothers’ athletic ethos.
Key Partnership Highlights:
- Creative Content: Whit and West will spotlight exclusive content on social media that blends their training, lifestyle, and game day spirit with Phorm Energy’s brand identity.
- In-Person Experiences: The brothers will host in-store appearances and promotional tieins across key markets, with a strong focus on Louisiana.
- Fanfare: Fans in Louisiana can expect Phorm Energy sweepstakes opportunities starring the Weeks Brothers, interactive experiences, and exclusive content throughout the season.
The campaign will have deep roots in the local market, celebrating home-grown pride and community engagement. “This is a massive moment for Phorm Energy,” said Thomas Russell, General Manager of Phorm Energy. “Partnering with Whit and West Weeks—two rising stars with as much determination and grit as the brand—perfectly captures our mission to energize and inspire. This is more than a sponsorship; it’s a shared journey.”
Whit and West Weeks added, “We’re honored to join Phorm Energy’s family. It’s a brand that reflects how we train, compete, and live—and we’re excited to help bring that message to fans across the country but even more so in our team’s state.”
Chris Davis, President of Mockler Beverage which distributes Phorm Energy in Louisiana, added, “We couldn’t be more excited to have the Weeks brothers onboard with Phorm Energy and are proud to distribute this incredible product to the great state of Louisiana.”
To follow the latest on Phorm Energy and their partnership with the Weeks brothers, visit phormenergy.com and follow Phorm Energy on Instagram and Facebook. ### ABOUT PHORM ENERGY Phorm Energy is made for those who do the work in their everyday lives to unlock your full potential. With a unique blend of ingredients aimed to support mental focus, Phorm Energy has natural caffeine derived from green tea extract and electrolytes that support hydration. Phorm Energy is a collaboration between Anheuser-Busch, 1 st Phorm, and Dana White. For more on Phorm Energy, you can visit phormenergy.com and follow Phorm Energy on Instagram and Facebook.
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