LSU unveils on-field sponsorship at Tiger Stadium

LSU Athletics

By Matt Moscona

When LSU kicks off the home schedule Saturday night against Louisiana Tech, there will be numerals every five yards and H-Style goalposts. There will also be sponsor logos on the field for the first time.

The school announced Saturday an expanded partnership with Venture Global that will include the firm’s logo at each 25-yard line of the field.

LSU Athletics’ expanded partnership with Venture Global brings new in-venue branding, including logo placement on the 25-yard lines at Tiger Stadium. pic.twitter.com/fVQMtHmnhX

— LSU Football (@LSUfootball) September 6, 2025

“This partnership with Venture Global is a reflection of how collegiate athletics can evolve through meaningful relationships with industry leaders,” said LSU Athletics Deputy AD Clay Harris. “At LSU, our brand is built on excellence, tradition, and impact — and we are intentional about who we align with. This alignment with Venture Global creates opportunities that benefit our student-athletes and strengthen LSU’s impact across the state and beyond. It’s about more than branding—it’s about building a stronger future through shared values and long-term investment.”

The NCAA approved on-field logos in June 2024. According to a report from On3, on-field sponsorship logos could fetch $8-10 million per year.

The long-awaited NCAA v. House settlement allowed athletic departments to share in up to $20.5 million in their annual revenue with student athletes. This has many athletic departments searching for new revenue streams.

“Venture Global is honored to further strengthen our relationship with LSU Athletics and the entire LSU community,” said Venture Global CEO Mike Sabel. “We are proud to make history alongside LSU by supporting this iconic program and Tiger Stadium, which holds a special place in the hearts of so many Louisianans. As we continue to invest in Louisiana’s energy future, we are equally committed to supporting the state’s traditions and strong sense of community. Geaux Tigers!”

Tiger Stadium celebrated its 100th season in 2024. It is widely considered among the most famous college football venues in the country.