After weeks of attempted expert level gaslighting out of Lubbock, Brendan Sorsby is going pro.
(That’s wild considering the drama on Bravo right now with the Summerhouse scandal, but I digress.)
Cody Campbell and some key members of the Red Raider administration told us repeatedly that not only did they do no wrong but they were also somehow the victim in all this.
I’m not even going to dignify the latter part of that sentence with a response considering how stupid is. I have been firm in my take on the situation. Sorsby was wrong, he broke the rules, and he shouldn’t play. Texas Tech are either idiots or stupid, but ignorance isn’t an excuse for negligence. I’m glad the saga is over and we can all move on.
There is a positive in all this for Texas Tech. Playing devil’s advocate on the situation, there’s a real path and narrative in all this that shows Texas Tech as the winners–in the long run at least.
The optics from the outside looking in were, and are, terrible for Texas Tech. Fans, media, and anyone with a brain can tell they were in the wrong. Cody Campbell showed the world he cares way less about other’s perception, his own self image, and outside noise than he does about winning. And, that’s something you can sell to recruits. To high school recruits and transfer portal prospects, Texas Tech can pitch a story of going to bat for their players no matter what. That’s a strong selling point to an age group that tends to make a ton of mistakes. After all, we were dumb kids and young adults at some point.
Texas Tech went to bat for Brendan Sorsby. They didn’t pay him the full $5 million of his NIL deal, but according to sources they did issue around 20 to 30 percent of it without any desire to claw back any of the funds. They stuck by their guy at the lowest point he’s ever had and did so at the risk of their own public reputation and credibility. In doing so they got themselves street cred with recruits for the foreseeable future, and in a sport where the Jimmy’s and the Joes are far more important than the X’s and O’s, that’s pretty strong.
