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A new study has revealed that the San Francisco 49ers have the NFL’s second most in-demand jersey.
Custom apparel site RushOrderTees determined the NFL teams with the most in-demand team jerseys by finding the average number of monthly searches over the past year for the jerseys of all NFL teams. Jersey searches were found by combining each team’s name or nickname with jersey, then using the most searched term for each team from these.
The 10 NFL teams with the most in-demand team jerseys
| Rank | Team | Most searched jersey search erm | Average monthly searches for the most searched term | Difference from NFL average |
| 1. | Dallas Cowboys | Dallas Cowboys jersey | 162,142 | +221.4% |
| 2. | San Francisco 49ers | 49ers jersey | 136,958 | +171.5% |
| 3. | Detroit Lions | Detroit Lions jersey | 118,550 | +135.0% |
| 4. | Green Bay Packers | Packers jersey | 115,375 | +128.7% |
| 5. | Pittsburgh Steelers | Pittsburgh Steelers jersey | 112,500 | +123.0% |
| 6. | Kansas City Chiefs | Chiefs jersey | 100,600 | +99.4% |
| 7. | Baltimore Ravens | Baltimore Ravens jersey | 94,033 | +86.4% |
| 8. | Miami Dolphins | Miami Dolphins jersey | 90,850 | +80.1% |
| 9. | Washington Commanders | Washington Commanders jersey | 74,783 | +48.2% |
| 10. | Chicago Bears | Bears jersey | 66,425 | +31.7% |
| NFL Average | 50,450 |
The San Francisco 49ers have the second most in-demand jersey in the NFL, with an average of 136,958 searches per month for “49ers jersey.” This is 171.5% more than the average NFL team.
The Dallas Cowboys have the NFL’s most in-demand team jersey, with Americans searching for “Dallas Cowboys jersey” 162,142 times each month on average. This is more than double the NFL average of 50,450 monthly searches for a team jersey.
The Detroit Lions have the NFL’s third most in-demand team jersey, with an average of 118,550 searches for “Detroit Lions jersey,” 135% above the NFL average.
The Green Bay Packers have the fourth most in-demand football jersey in the NFL.
“Packers jersey” was searched an average of 115,375 times each month over the past 12 months, 128.7% more than the average NFL team.
The Pittsburgh Steelers rank fifth among the NFL teams with the most in-demand jerseys. Americans searched “Pittsburgh Steelers jersey” an average of 112,500 times per month in the past year, 123% more than the 50,450 average monthly searches for the average NFL team jersey.
The Kansas City Chiefs have the sixth most in-demand jersey in the NFL. The Chiefs recorded 100,600 average monthly searches for “Chiefs jersey,” 99.4% more than the NFL average.
The Baltimore Ravens have the NFL’s seventh most in-demand jersey, with an average of 94,033 monthly searches nationwide for “Baltimore Ravens jersey.” This is 86.4% more than the average of 50,450 monthly searches for the average NFL team jersey.
The Miami Dolphins have the eighth most in-demand jersey in the NFL. The Dolphins recorded an average of 90,850 searches per month over the past year for “Miami Dolphins jersey,” 80.1% above the league average.
The Washington Commanders are the NFL team with the ninth most in-demand team jersey, with 74,783 searches each month on average for the term “Washington Commanders jersey,” 48.2% more than the NFL average.
The Chicago Bears have the tenth most in-demand team jersey, with “Bears jersey” searched an average of 66,425 times each month over the past year, 31.7% more than the league average.
The 10 NFL teams with the least in-demand team jerseys
| Rank | Team | Most searched jersey search term | Average monthly searches for the most searched term | Difference from NFL average |
| 32. | Indianapolis Colts | Colts jersey | 5,108 | -89.9% |
| 31. | Arizona Cardinals | Cardinals jersey | 7,233 | -85.7% |
| 30. | Tennessee Titans | Tennessee Titans jersey | 7,475 | -85.2% |
| 29. | Tampa Bay Buccaneers | Tampa Bay Buccaneers jersey | 10,525 | -79.1% |
| 28. | Carolina Panthers | Carolina Panthers jersey | 10,550 | -79.1% |
| 27. | New York Giants | New York Giants jersey | 13,817 | -72.6% |
| 26. | Los Angeles Chargers | Chargers jersey | 14,842 | -70.6% |
| 25. | Jacksonville Jaguars | Jacksonville Jaguars jersey | 15,117 | -70.0% |
| 24. | Seattle Seahawks | Seahawks jersey | 15,558 | -69.2% |
| 23. | New York Jets | New York Jets jersey | 18,658 | -63.0% |
| NFL Average | 50,450 |
The Indianapolis Colts have the least in-demand team jersey in the NFL, with just 5,108 average monthly searches for “Colts jersey” nationwide in the past year. This is nearly ten times (89.9%) less than the average NFL team, which has an average of 50,450 monthly jersey searches.
The Arizona Cardinals have the second least in-demand team jersey in the NFL, with 7,233 average monthly searches for “Cardinals jersey.” This is 85.7% less than the NFL average.
The Tennessee Titans have the NFL’s third least in-demand jersey. The Titans recorded 7,475 average monthly searches for “Tennessee Titans jersey” over the past year, 85.2% below the league average.
In fourth for the NFL teams with the least in-demand jerseys are the Tampa Bay Buccaneers, with an average of 10,525 searches per month for “Tampa Bay Buccaneers jersey,” 79.1% less than the NFL average of 50,450 average monthly searches.
The Carolina Panthers rank fifth among the NFL teams with the least in-demand jerseys, with 10,550 average monthly searches for “Carolina Panthers jersey” nationwide. This is 79.1% below the league average.
The New York Giants have the league’s sixth least in-demand jersey, with “New York Giants jersey” searched 13,817 times each month on average over the past year. This is 72.6% less than the NFL average of 50,450 monthly searches for a team’s jersey.
In seventh for the NFL teams with the least in-demand jerseys are the Los Angeles Chargers. The Chargers recorded 14,842 average monthly searches for “Chargers jersey” in the past year across America, 70.6% below the league average.
The Jacksonville Jaguars have the NFL’s eighth least in-demand team jersey. There was an average of 15,117 monthly searches for “Jacksonville Jaguars jersey” over the past 12 months, and this was searched 70% less than the league average of 50,450 team jersey searches each month on average.
The Seattle Seahawks rank ninth among the teams with the least in-demand jerseys. The Seahawks averaged 15,558 searches each month for “Seahawks jersey” nationwide. This was searched 69.2% less than the average NFL team jersey.
The New York Jets have the tenth least in-demand team jersey in the NFL, with an average of 18,658 monthly searches in the past year for “New York Jets jersey,” 63% less than the NFL average.
Mike Nemeroff, CEO and Co-Founder of RushOrderTees, commented on the findings,
“Sports merch is a huge aspect of modern sports. It’s not only a revenue stream, but also a way to build team loyalty and brand recognition. In the modern era of social media, this is more important than ever, since having your team’s jersey worn by a major influencer can draw legions of new fans to your team.
“One of the best examples of this in recent years is Taylor Swift and Travis Kelce’s relationship. Swift’s appearances at Kansas City Chiefs games in support of her now fiancé have drawn legions of new fans to the NFL, and this will only intensify after their recent engagement and future wedding.
“With all of this in mind, we wanted to see which NFL team jersey fans were searching for the most, with the Cowboys ranking top for the most in-demand jersey, and the Colts ranked bottom.”
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