What began as a fun way to keep bettors entertained during lopsided games has evolved into a massive revenue stream for sportsbooks, and prop bets are even more popular than the standard game line for gamblers.
According to BetOnline.ag, the bet count for props during last year’s Super Bowl was 20x greater than the combined spread, moneyline and over/under bet count.
In terms of handle, props will do roughly 50% of the total money wagered as the spread, ML and total.